Apple Inc.'s corporate vision is “to make the best products on earth, and to leave the world better than we found it.”
First off in my campaign I started off with these mailers. Customers would receive these in the mail to promote a new product or to promote a discount code. I embodied Apple's style by keeping it simple with intense images.
After the mailers I moved onto single page ads. These ads would be displayed in magazines, stores and even posters. I followed Apple's style and gave as much information about the product as I could
Lastly, I moved onto a brand book. I made this booklet to be given out at Apple stores or anywhere that Apple is sold. This book gives consumers the background & evolution of the brand. It also show cases where the brand is today and how you can purchase their products.
